About this project

BrokerAdvice.co, a leading financial insights platform, approached Nodecular with a vision to create a dynamic and user-friendly financial blog. The primary goal was to establish an online presence dedicated to publishing broker reviews and trading guides, providing valuable information to both novice and experienced investors.

We supported the client in estimating the business value and ROI of the products we were responsible for providing and participated in implementing best practices into BrokerAdvice’s product design process.


Web Development


Brand, UX Strategy, Technology



The bittersweet reality of running a blog

In running a product review business, the content is just a small part of the equation.

  1. User-Centric Design: The client emphasized the need for a clean and intuitive design to enhance user experience. The challenge was to create a platform that caters to diverse audiences, from beginners seeking educational content to experienced traders looking for in-depth broker reviews.
  2. Dynamic Content Management: The blog required a robust content management system to easily update and publish broker reviews, trading guides, and other financial insights regularly. The client wanted a system that would be efficient, scalable, and easy to use.
  3. Mobile Responsiveness: With an increasing number of users accessing content on mobile devices, the website needed to be fully responsive to ensure seamless navigation and readability across various screen sizes.
  4. SEO Optimization: To attract a broader audience and improve search engine rankings, the website needed to be optimized for search engines. This included keyword integration, meta tags, and other SEO best practices.
Image from: BrokerAdvice.co

A day in the life of a restaurant owner: a new beginning

It was a real-life experience that triggered the idea of supporting restaurant businesses. Andrea Tassistro, the co-founder of Foodetective, saw shady practices in the industry for himself: Solution:

  1. Customized Design: Our team worked closely with BrokerAdvice to understand their brand identity and target audience. The design team created a customized, visually appealing website with an intuitive navigation structure, making it easy for users to find and engage with content.
  2. WordPress Integration: Leveraging the power of WordPress, we implemented a robust content management system that allowed BrokerAdvice’s team to easily manage and update blog posts, reviews, and guides. The flexibility of WordPress also enabled future scalability and expansion.
  3. Mobile-First Approach: The development team prioritized a mobile-first approach, ensuring that the website seamlessly adapts to different screen sizes. This responsive design guarantees a consistent and user-friendly experience across devices.
  4. SEO Strategies: We implemented comprehensive SEO strategies, including keyword research, on-page optimization, and XML sitemap creation. This resulted in improved search engine visibility, attracting a larger audience interested in financial insights.

Boosting profitability for BrokerAdvice


  1. Increased User Engagement: The user-centric design contributed to increased user engagement, with visitors spending more time on the website and exploring multiple pages.
  2. Content Management Efficiency: The WordPress integration empowered BrokerAdvice’s team to efficiently manage and update content, ensuring the blog stayed relevant with the latest financial trends and insights.
  3. Mobile Traffic Growth: The mobile-first approach led to a significant increase in mobile traffic, reflecting the changing browsing habits of BrokerAdvice’s audience.
  4. Improved Search Rankings: The implemented SEO strategies resulted in improved search engine rankings, driving organic traffic to the website and establishing BrokerAdvice as a reputable source in the financial blogging space.
Image from: BrokerAdvice.co

Through collaborative efforts, Nodecular successfully transformed BrokerAdvice’s vision into a reality. The financial blog now stands as a user-friendly, dynamic platform that not only meets the client’s requirements but also exceeds user expectations. The strategic combination of design, development, and SEO has positioned BrokerAdvice.co as a go-to destination for individuals seeking reliable broker reviews and trading guides in the financial industry.

We had an initial idea worked out for months, but after a workshop that we had together I got surprised, because Nodecular’s sketches were a hundred times better. They had a firm stand in negotiations, but now we know where it came from, and we’re extremely happy to be collaborating.

Founder & CEO